good humans.
killer tech.
more of every dollar working.
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what is artifact?
the incrementality DSP built to replace platforms built to extract.
where your ad dollar goes:
+24¢ back
49¢ left to buy ads
nearly 2x ROI
-
−15¢
−10¢
The buying platform takes 15¢ off the top.
One clear fee for the bidder and Artifact.
-
−8¢
gone
Data and identity are marked up about 20% on every impression.
The always-on data markup is gone.
-
−10¢
−5¢
Extra data and features take another 10¢.
Data and features are bought only where they earn their keep.
-
−18¢
−12¢
18¢ pays for ads shown to bots, ads no one could see, and ads no one measured.
Cut by about a third, as money moves out of them.
Select a line to see what it is.
One clear fee. No data markup. Less waste.
Modeled. Today’s dollar is set to land on the ANA’s 2023 open web finding that 36¢ reaches the consumer. Fees follow a leading self-serve platform’s public pricing. The exchange’s fee (about 13¢) sits inside the amount left to buy ads, on both sides. Our fee is shown all in, the bidder’s and ours. ROI counts each sale caused at $100: about 2x today, nearly 4x with Artifact if the lower clearing price we’ve benchmarked holds. Gains from optimizing on lift aren’t counted.
artifact is guided by four promises:
promise no. 1
we charge one transparent fee.
We don't profit off of features and targeting, so our algorithms have no incentive to waste your money. Integrity is wired into our business model, so our interests always align with yours.
promise no. 2
spend dynamically follows performance.
Machine learning and agentic execution move dollars toward what’s driving results, at superhuman speed.
promise no. 3
every move is visible.
Decisions are recorded, results are assessed, and learnings are applied. You have total visibility into a system that gets smarter with every dollar spent.
promise no. 4
simpler workflows. smarter campaigns.
We strip the manual friction out of daily media management. Campaigns build seamlessly on past intelligence, optimizing performance from launch to close.